Koestraat 17, 9820 Merelbeke

lindang56 · Geregistreerd op: 29 Jan 2019 Berichten: 491

A common mistake made by many inexperienced copywriters is to focus too much on a product's features and not enough on the benefits it provides.

While features are important and should be mentioned nike air max 90 cuir pas cher , if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers.

What's the difference?

- A feature is simply a characteristic of a product.

- A benefit explains what the customer has to gain by using the product.

- Anyone can make a list of a product's features. But it takes a bit of work to convert each of those features into benefits.

- A handy trick you can use is to add the phrase "which means..." to the end of each feature.

- A feature of a razor blade for women could be that it has 3 blades. That in itself is unlikely to win many sales because it means nothing to most people. But add the phrase "which means you'll have smooth and sexy legs" and women will know exactly what they will gain when they buy it.

Let's look at a few more examples of benefits vs features:

A Car

- Feature - All wheel drive.

- Benefit - You are less likely to get stuck in the snow.

- Feature - Gets more miles per gallon than competitors.

- Benefit - You'll save money on gas.

- Feature - Side-impact airbags.

- Benefit - Your family will be safe in an accident.

A DVD Recorder

- Feature - Time shift recording lets you pause live TV.

- Benefit - You will never miss a second of your favorite show.

A Pair of Boots

- Feature - Waterproof.

- Benefit - Your feet stay warm and dry.

Not long ago I was stopped at a red light, and as I looked at the van in front of me I saw the perfect example of focusing on benefits over features. The van belonged to a small handyman business that does small jobs in several neighboring towns.

On the back of the van was a simple drawing of a man carrying a small child on his shoulders. Underneath it read, "We'll take care of the little problems, so you have time for more important things."

As a parent who struggles to find every minute I can with my family nike air max 90 essential homme pas cher , that simple bit of copy struck a nerve.

Rather than listing the various types of projects they specialize in (which I would never bother reading), they tapped into a common problem (finding time for the family) and offered a solution.

Sure, I could power wash my house, clean my yard nike air max 90 essential femme pas cher , and paint my garage myself. But if I hire these guys to do it I can spend more time with my kids.

Brilliant!

Remember, always focus on benefits. Show customers how your product solves their problems or makes their lives better and they'll line up to buy from you.

Global car makers show off hundreds of vehicles in China's commercial hub Shanghai on Monday, as the world's biggest auto market continues to attract despite a sharp deceleration in sales growth.

Global car makers show off hundreds of vehicles in China's commercial hub Shanghai on Monday Global car makers show off hundreds of vehicles in China's commercial hub Shanghai on Monday Global car makers show off hundreds of vehicles in China's commercial hub Shanghai on Monday

On the sidelines of China's premier auto show, foreign car makers admitted an economic slowdown in the world's second largest economy had taken its toll nike air max 90 essential pas cher , but said the market was simply too big -- and important -- to ignore.

"The market will increase less than in former years, but still much higher than in any other relevant automotive market in the world," President and CEO of Volkswagen Group China, Jochem Heizmann nike air max 90 ultra essential homme , told reporters on Sunday.

"It's still a tremendous market," he said.

Vehicle sales in China reached 23.49 million last year, well ahead of the United States, which it overtook in 2009.

But annual sales growth halved to 6.9 percent last year from 13.9 percent in 2013 nike air max 90 ultra essential femme , according to the China Association of Automobile Manufacturers (CAAM).

The slowdown continued in the first three months of this year, when sales rose just 3.9 percent.

However John Lawler, Chairman and CEO of Ford Motor China, told reporters on Saturday (Shenzhen: 002291.SZ - news) : "The market continues to grow. We know that the Chinese economy is coming back to the 'new normal' -- about seven percent growth."

China's economy expanded 7.4 percent over last year nike air max 90 ultra essential pas cher , the slowest in nearly a quarter of a century.

Among the bright spots is the market for SUVs (sport utility vehicles), one of the fastest growing segments in China.

"There's a lot of opportunity left with the growth for SUVs," said Lawler.

Ford is introducing seven new vehicles in Shanghai, including two SUVs and the Taurus nike air max 90 ultra br homme pas cher , intended to be its flagship sedan for the China market.

But the "premier" car segment -- which sells for $33,000 to $197,000 -- and the even more pricey luxury market have been slammed by the economic slowdown as well as a more than two-year campaign to crack down on corruption and government waste.

That did not stop Britain's Rolls-Royce from unveiling the new Phantom Limelight in Shanghai for the show, with features including leather-covered accessory boxes and handmade fragrance holders.

Italy's Maserati nike air max 90 ultra br femme pas cher , a luxury brand of Fiat Chrysler Automobiles, hopes to maintain volumes in China after more than doubling sales last year from 2013 to 9,400 vehicles.

"We all know about the slowing down of growth, still significant growth but significantly less than the years before nike air max 90 ultra br pas cher ," Maserati CEO Harald Wester told AFP.

"A year of consolidation but I'm still very optimistic," he said.

. Cheap Jerseys Wholesale Authentic Jerseys Wholesale Shirts Cheap NBA T-shirts Wholesale Shirts China Cheap Hats China Cheap Hats China Cheap NCAA T-shirts Cheap Soccer Hats Cheap Adidas NHL Hats